1st - SIGN UP BELOW FOR YOUR SPECIAL REPORT
2nd - DON’T MISS THIS!
OMG I Need More Customers, Better Customers, But I Can’t Keep Spending All This Money On Advertising!!!!!!!
This Seminar Will Give You So Many ‘WOW’ Ideas ... You Won’t Be Able To SLEEP!
This Knowledge Will Seriously Put You Streets Ahead Of Your Competition
Dear Fellow Business Owner,
I would like to ask you just 4 simple questions today and want you to be brutally honest with your answers:
If you have answered YES to any of the questions above, then you are well on the way to recognising your crucial downfall which is blocking your access to good profits. The good news is that with a little education and guidance, you can EASILY put things right, so that you get all the customers (and the right customers) you need coming through your door
Getting floods of new customers does not always involve sweat and hard work. It just requires a new way of thinking about you and your business - a way that we guarantee you will have never thought of before.
If you have answered NO to the question above, well done to you - you are a true entrepreneur (maybe in the top 1% of hugely successful businesses out there today) but I suspect that there is ALWAYS more to know that can help you get even more customers through your door - we never stop learning.
The Fatal Mistake Of Being a Plodder
The common mistake that nearly all businesses make is to plod on, day by day, head down to the ground, doing what they have always done and not stopping to think of how they can inject some fresh thought and inspiration into their operation to make it WAY more profitable. It is these lack of ideas and the comfortable feeling of sticking with what we know that really affects the bottom profit figure. And the good news is that many things you can implement quickly and easily - you just haven’t ‘seen how’ to do it yet.
The Knowledge You Will Gain On This Workshop Will Seriously Put You Streets Ahead Of Your Competition
How To Stop Selling and Still Make More Money Than Before - Attract More Clients Without Any Hard Sell
As business owners the cold hard fact is that we have to make enough profitable sales to cover all our costs (fixed and variable), account for tax as well as make a decent living out of it for ourselves.
Well, did you know that there are there are some pretty straightforward ways of getting clients to come very easily to you without you having to do any chasing at all. Your clients will be drawn to you and seek you out and you will no longer have to battle on with hard selling - your marketing efforts will naturally attract your potential customers to come to you and your existing customers to want to come back more and more. You just need to know what to do to make this happen for you.
On our Smart Marketing Workshop, we will be teaching you theses stimulating marketing techniques on How To Stop Selling and Make Even More Money Than before and there is one thing that we can guarantee - this is going to make your life a whole lot easier and a whole lot wealthier.
Discover Why Your Customers May Not Be Buying What You’re Selling and The ONE AND ONLY THING YOU SHOULD BE SELLING
You may think that your products and services that you are selling are the best things since the invention of the wheel but we see so many businesses make the same mistake over and over again. Your products and services may well be fantastic but your profits can still be poor or average. Just a few things many companies out there do:
FIRST: They do not really tune in to what their customers want and crave
SECOND: They simply just copy what all their competitors are doing
THIRDLY: They feel that the most important thing is to be able to undercut their competitors on price!
If you are guilty of ANY of the above three, it is highly likely that you are not making the sales that you need and deserve for all your hard efforts. You need to be implementing the philosophy of work smart, not hard and we want to show you the clever ways of how you can adopt this into your business today and also enlighten you to the ONE AND ONLY THING THAT YOU SHOULD IN FACT BE SELLING to make a huge impact in your market and to bottom profit line.
99% of businesses make these same 3 mistakes (mentioned above) and with just a little education, your whole business can be transformed into a very profitable concern.
Why The Best In The Business Often Starve
We know 100% that you must have seen other people in business who are brilliant at what they do but are still on the poverty line or gone bust. At the same time, others in their line of business maybe only above average at what they do, but are really flying high with their businesses. But why is this? The best in business often starve and we have seen this first hand many times. There are very good reasons why and all will be revealed in this Workshop.
I have built from scratch 2 Photography Training Companies (from 2002 onwards). We had hundreds of photographers coming through the door for training and many of them were brilliant photographers but the fact is they are still poor. At the same time, I have seen other photographers who are pretty average at photography but their businesses are booming.
If any of this relates to you - i.e. you are brilliant at what you do but life and the universe is not dealing out what you feel you deserve, you are definitely doing a few fundamental things wrong in your business that can be put right.
On our Smart Marketing Workshop, we will be covering so much ground to get you as far away as possible from the world of being that starving artist to a world of being a flourishing artist.
We can help you get your phone ringing more and good rewards for your hard efforts.
You Know You Should Be Charging More But How Do You Raise Your Prices Without Any Fuss?
As business owners, we have all made the mistake of not charging enough for our products and services; going in too cheap because of a lack of confidence or because of not really identifying what our costs are. Once your customers relate to you at these lower prices, it almost seems impossible to retract and up your profit margins.
We have seen businesses get crushed because they have set prices too low initially and just cannot find a way of increasing them. We have also seen other business owners extremely disappointed with their profits at the end of the financial year - to the point that they pack it in and go back to being employed!
In fact, back in 2000, I (along with my business partner at the time), fell into this exact same trap and when the end of year accounts came back and we were horrified by how little profit we had made for all the hard work we had put in.
Back then, I was not as ‘business savvy’ as I am now and we actually moved the business into a different location with fresh customers so that we could double our prices overnight. It did work and the business became very successful but I now know that there were other tactics we could have put into place without such a drastic move (if only we had known!).
Fortunately, you do not have to take such drastic action as moving location and on our Smart Marketing Workshop ,we are going to be sharing with you some VERY clever ways of raising your prices without your customers even batting an eyelid. This stuff is truly life transforming for you and your business.
What Kind Of Marketing Is Easy For You But Not For Bigger Companies
We as small businesses have so many advantages over bigger national Companies and just to be aware of what these are will stand you in good stead for way bigger profits. Us smaller businesses can be really ‘mean and lean’ with our marketing efforts and it is essential that you recognise that you have what that they have not got and use it to your advantage.
You are much more flexible than them in your operation and much more capable of creating that personalised touch with your potential customers & customers but what you need to know is how to use it to your advantage big time! You need to be leveraging this one and all will be revealed in the Smart Marketing Workshop.
What The Rich People In Your Industry Do That You Are Not Doing
More often than not, we can be very guilty of working ‘in’ our businesses and not ‘on’ our businesses and that is when you see your businesses profit potential become very limited. We become very busy with every little problem that arises and we can be prone to doing every task ourselves (and only delegate sometimes). It is so easy to lose the plot or the original ‘road to success’ plan that we originally set for ourselves and then we are, unfortunately, doomed for failure.
If you study the really successful people in your line of business, there are certain things that they do that you may not be doing and it is important that you discover what these are. We should all draw inspiration off the successful in life and in our Workshop, we will to enlighten you as to what these ‘things’ are that they do so you can implement into your own business.
Essentially if you want to break free from being a prisoner of your own business where you even end up fire fighting from day to day to being totally in control, where you are ready to push it to that next level, this Workshop is definitely for you.
More Customers Please! - Seven Simple Things That Will Help
I don’t think there are many businesses out there that don’t need fresh customers though their doors every day and fresh customers ringing every day. I also don’t think there are many business owners out there eager to turn existing customers into regular buyers as most of us are aware that it is a lot easier to keep an existing customer than get a new one.
We will be uncovering the secrets to at least 7 things that you can implement in your business today (and we mean in any business whether you are an hotelier, a health consultant, a hairdresser or whatever) that could massively increase the number of customers through your door and highly increase the conversion of ‘first time’ customers to ‘regular customers’.
The only reason that you would not be interested in these secrets, is that you are hugely successful already and you just know that you are maxing out every opportunity your business can offer and you need no more fresh, real, workable entrepreneurial ideas injected into your business.
Well, let’s get back to the ‘real world’ - most businesses are not in that situation and even if you are near to it, we never stop learning. We can definitely help you get more customers for your business.
Transforming Your Business Into a Way More Profitable Company Is Not As Hard As You Think
So, let me tell you a little story. When I first started running my own business in the Year 2000 (with my business partner at the time), it certainly did not all go to plan to start with. We made all the mistakes under the sun - selling at the wrong prices, in the wrong markets where there was either little demand or people had no money to spend and it took at least a year to fumble our way through all the mistakes and hurdles.
After this first year, we had “light bulb” moments and after implementing some “out of the box” inspirational and smart marketing ideas into our business, we quickly saw the business flourish into a six figure turnover business in just a few short months. Most of these ideas were easy to implement but these ideas do not generally come naturally to most people.
Since then I (Elaine Sanderson) have personally started up and successfully ran 4 small businesses and study with a passion business marketing. I currently coach small businesses through startup and into profit as well as run a business Membership site and am often asked to speak at business seminars. We all learn from something or someone and it is my policy to learn from some of the best entrepreneurs out there today and this has helped in the development of all my businesses.
Get Customers Into Your Business That Are Not Driven By Price
Too many businesses out there today compete on price - are YOU guilty of this?
This is one of the mistakes that many small Companies make - they are ‘price driven’ with the philosophy: ‘I will beat any price out there’. This is 100% one of the worst business practices that you can follow.
On our Smart Marketing Workshop, we will tell you why this ‘can’t beat my price’ philosophy just has to change so you can reap way more profits, a better lifestyle (more time for YOU) and a more efficiently run business.
We will make you rethink your pricing strategy and show you ways that you can raise your prices without your clients kicking up a great fuss. In fact, we will show you why your customers will want you more and you will leave your cheaper competition on the roadside.
We will make you question whether you currently have the right type of clients in your business and if you haven’t, we will show you ways of re-adjusting your business so that you do in fact attract the RIGHT type of client that will hugely increase your profits.
You will be surprised at how simple it can really be. But we are not lying to you when we say that to make these changes in your business, you have to have drive and commitment and a vision to follow through and implement these ideas. You’ re in business - you know the score. Running a successful business takes the right type of person - one who is willing to step outside of their comfort zone from time to time, a strategic thinker, a hard worker, an ideas generator, a peoples person, persistent & committed so YOU should have little trouble tweaking your business (with the ideas from this Workshop) to attract MORE clients as well as the RIGHT type of clients.
So Let’s Ask The Real Question:
Are You Interested In Transforming The Way You Think and Feel About Your Business OR Making It More Profitable For You?
If your answer to the above question is a big “YES”, well we can definitely help you
We can help because we are coming to Chesterfield in June 2012 and are holding our 1 day Smart Marketing Workshop for businesses just like yours. So you have an unmissable opportunity to learn more of this game changing, business boosting, ultra valuable information (all 100% tax deductible) that we know 100% will transform your business forever.
Both David Shillito and myself, have both run hugely successful businesses and been Entrepreneurs a long time and now both coach & mentor clients to success. We also follow and currently still implement all the techniques that we teach in our businesses today so we clearly walk the talk.
So if you are a serious business owner who works hard, has ‘satisfied’ customers and you seem to be 'doing all the right things', but you just know there is way more fat profit to be made out of your business but just unsure how to tap into your treasure, this Workshop is definitely for you. And we feel it appropriate to point out that this Workshop is totally tax deductible for your business.
We are very excited about offering us this knowledge to you:
We are so excited to also be sharing with you the one BIG mistake that can literally stop the flow of healthy cash through your door. When you discover what this mistake is and subsequently act on putting it right, you can literally transform your whole business into an efficient cash generating machine - guaranteed.
So it is now my pleasure to introduce you to all the details of the workshop - where it is, when it is, who is teaching and why this could well be the BEST day you have ever spent working ‘ON’ your business. As if you are not convinced already?
I really must stress that we are limiting the numbers so if you don’t want to miss out on this event in Chesterfield, you really do need to book today before it is too late.
You Will Come Away From This Workshop a Whole Lot Smarter Than Before And You Will THINK and FEEL Differently About Really Taking Your Business to High Places - Guaranteed.
So Who Is Running The Smart Marketing Workshop?
We have 2 tutors on this sensational day for businesses in Chesterfield and both have an outstanding track record of business success in their chosen fields. So read on while we tell you more...
Elaine Sanderson
(Owner of Smart Marketing Workshops and co-director of The Smart Business Circle Membership & Consultancy Site HERE)
Elaine is a very successful business owner & Entrepreneur for over 12 years now. She has successfully launched 4 businesses in her lifetime, the first one she turned it into a 6 figure business in record time.
Prior to this, she was 10 years in Sales & Marketing within the Water Industry where she was regarded as one of the top woman Sales engineers in the country, bringing in contracts of well over £1 million pounds. Fed up of making other people rich, she set out in her own business (with ex-business partner) in 2000 and she brings a vast array of knowledge, ideas and 'know how’ to the Marketing table. She is a speaker of seminars, she coaches small businesses to success on a 1 to 1 basis and she is a mass producer of Marketing Video information products as well as an author of eBooks. She lives and breathes business marketing and has a passion for helping other business owners ‘see’ the potential of their businesses and helping them achieve way better profits by innovative thinking.
She holds a BSc (Hons) as well as a MSc but feels that her real success in life came way after achieving her qualifications - her real success in life came after giving up her extremely well paid job in the Water Industry to become a small business owner all those years ago.
She has received glowing testimonials from her clients including:
“If you've got a business and want some marketing advice marketing, then do yourself a favour and contact a lovely lady by the name of Elaine Sanderson. She's an IT and business marketing guru, and is probably one of the most helpful people I have ever had the pleasure to chat with on business matters”
Randall John Photography
http://www.randallphotography.co.uk
CHECK HERE FOR TESTIMONIALS
David Shillito is the MD of a 35 year old product development & marketing company and he is often referred to as the “Ideas Factory” when it comes to mastering out of the box, inspirational and profitable ideas for businesses across the UK. A former Daily Mirror Biz Bureau guest columnist (as was Sir Allen Sugar) he is recognised as an innovative expert on practical, immediately actionable marketing ideas for both every day 'bricks & mortar' offline businesses and online businesses alike. He coaches small business owners, who are struggling with direction or inspiration and are seeking guidance on getting more calls & people through their doors. His straightforward, honest advice to clients has literally transformed their businesses in a such short periods of time as well as prevented businesses from taking wrong roads with inevitable conclusions.
David has so many glowing testimonials from all sorts of entrepreneurs and small businesses that he has helped throughout the years and these can be checked out right here CHECK HERE FOR TESTIMONIALS
"Many people tell me they are starting a business, then immediately start talking about a product or service" says David. "They are not the same thing at all. Offline, you cannot get rich working as a plumber but you absolutely can get rich running a plumbing business. It's the same online - you cannot get rich selling e-books for £27, but you can make some serious money selling at £7 as part of a bigger, well crafted business model. I coach people to understand the difference, and how to get started!"
OK, I Know I Will Benefit Greatly From This Workshop & I Need and Want To Come But Where Is It and When Is It?
We Know You are Busy People and Taking One Day Out Of Your Business Seems a Bit Risky When The Business Relies So Much On You But We Just Know That Taking That ONE Day Out To Gain This Valuable Knowledge Will Pay Off Big Time For You
Dates: Thursday 28th June 2012
Times: 9am - 5.00pm
Price: £247 (includes refreshments & other bonuses - see below)
Venue: The Casa Hotel, Chesterfield, Derbyshire S41 7JB, GPS coordinates: 53.251195,-1.423673
The luxurious Casa Hotel (four star) in Chesterfield was the obvious choice for this workshop. It is modern and trendy with a Spanish theme throughout and is simply spectacular. The workshop is located in an executive luxury suite and you will feel well cared for. It is so conveniently situated near to the motorway (M1) as well as within easy reach of the beautiful Peak District and neighbouring cities, Sheffield and Nottingham.
Tutors: Elaine Sanderson and David Shillito
What’s Included: Morning, mid morning & afternoon Refreshments (tea, coffee & biscuits) as well as lunch are included within the Workshop price and all Stationary
Confirmation Details & Full Agendas: these will all be forwarded by email to you when you reserve your place.
So ladies & gentlemen, here we have a 1 day Workshop, which is GUARANTEED to transform your thinking about your business and enable you to break free of the constraints you have found yourself in when it comes to your profit making potential. We will be showing you how you can really tap into your true entrepreneurial self to make you the ‘Number One’ in your field.
We have also chosen one of the most exquisite venues in Chesterfield, the Casa Hotel - a great place to be and so central for all.
BOOK EARLY TO AVOID DISAPPOINTMENT AS PLACES ARE DEFINITELY LIMITED.
Our Smart Marketing Workshop will be jam packed full of inspiring and practical content that you can take away and start implementing in your business straight away. The information you will be presented with is not something that is hard to implement or take years to see the results from; most tactics are “quick” and “easy” and results are seen fast.
So, I Can Hear You Asking “What Do We Really Cover?”
How To Stop Selling Altogether And Still Make More Money
They Aren’t Buying What You’re Selling. Here's Why! 
STOP TRYING To Sell What Cannot Be Sold
Discover The ONE AND ONLY Thing You Will Be Selling From Now On
The Rich People In Your Industry - Here’s What They Do That You Don’t 
Something You MUST Do That’s Nothing Less Than “Lightning In a Bottle” 
The ULTIMATE Sales Letter 
How To Write a Dynamite Advert 
How To Build Equity In Your Business (Not Just Create an Income)
The Worlds #1 Way To Get Rich (which hasn't changed in hundreds of years)
What Kind Of Marketing Is EASY For You - But Impossible For Bigger Companies
How To Decide If You Should Spend On An Advertising Idea
Marketing Masterclass with Tom & Jerry 
Why The Best In The Business Often Starve
Cynical, Ad-blind Price Shoppers. Here's What They Crave! 
How To Increase Your Prices Without Appearing To
How To Attract Clients Effortlessly - The Work Hard, Not Smart Philosophy
Why Satisfied Customers Are Just No Good For Your Business
How To Really Capture Your Customers Attention In Adverts
AND SO MUCH MORE....
And there is One Thing We Can Guarantee - you will come away a whole lot smarter than before and you will THINK and FEEL differently about your business and its future. We just know from experience, that you will be itching to put what you have learnt into practice as soon as you leave the Workshop as results can be quick to see....and when I say results, I mean your status, the number of customers and your bottom line profit.
This May Be A Big Decision For You As You Have To Take a Day Off From Your Business To Attend And You Need To Guarantee That It Is Right For You and Time Very Well Spent
Let’s be blunt about it as there is little point in beating around the bush here. If you are a small business owner who works hard, has lots of satisfied customers and seems to be 'doing all the right things', but just know there is way more fat profit to be made out of your business but just unsure how to tap into your treasure then this Workshop is for you. It is worth you taking the time to find out how you can tweak your business to way bigger profits.
If all the above fit your scenario, this Workshop will transform your thinking and make you take different courses of action to what you are taking now to make you way more profitable.
Even if you feel that you do have your business under control, and you are pleased with the rewards you get out of it and the time it affords you (your free luxury time), we can still guarantee that you will come away with SO many inspiring ideas.
For The Total Investment Of £197 (Tax Deductible) On Your Part and One Day Of Your Time, This Is Seriously a ‘NO BRAINER’ (BOOK BELOW NOW)
AND IN THIS PRICE YOU CAN BRING A FRIEND OR COLLEAGUE ALONG ALMOST FREE (THEY PAY JUST THE REGISTRATION FEE OF £47)
This Means That If You Split The Cost, This Makes The Workshop Only £122 To You!!
There are only a limited number of seats available at this Workshop so we mean it - book now to avoid any disappointment.
If you are a Member of the Smart Business Circle you will receive your discount of £100 when you book
YOU ALSO GET WHEN YOU BOOK
OUR 30 DAY FOLLOW UP
After the Smart Marketing Workshop, You Will Receive a Hot Tip For Your Business Every Other Day For 30 Days - This Will Help You Generate Some Really Inspiring & Inspirational Marketing ideas For You and Your Business
This will wipe away those moments when you sometimes feel empty of those business changing profit making ideas
PLUS you will also get our Monthly Newsletter ’The Smart Business Circular’
Feel free to call Elaine Sanderson on (01246) 566197 OR 07980 298930 or email me HERE if you have any questions at all. I love to help...
This Event Is Supporting Ashgate Hospice, Old Brampton, Chesterfield
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WHETHER YOU ARE COMING ON THE WORKSHOP OR NOT, PLEASE SIGN UP BELOW FOR YOUR COPY OF
‘The Three Magic Secrets To Getting & Keeping Customers At Higher Prices With No Hard Selling’
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